Saturday, November 28, 2009

JERM$


Most are convinced that the game isn’t what it used to be. But maybe the game isn’t the issue at all – perhaps it’s the players. It’s time for some new blood. Time for the emergence of fresh talent to identify with a new era of fans..

JERMSQuantcast

Tuesday, November 24, 2009

Hip Hop's Future




Kanye West, Drake, Kid Cudi, Lupe, Wale, J Cole, Asher Roth and others are seen to be the future of hip hop by many. Rappers who don't all dress the same with their drawz showing even though they have on tight jeans and a belt, not over tatted, no extravagant jewelry, no fronts, and an air of being able to relate to the people on a non-Hollywood level. There is no over saturated drug dealer or gansta personas. Their music is not afraid to test the limits and not confined to the topics of drugs, guns and bitches over the same ol' safe beats. They are not afraid to be introspective and talk about feelings and personal stories so you can get to know them as an artist and not just their latest radio single. A parallel can be drawn with the late 80's when De La Soul changed the big chain persona of hip hop that led to the Native Tongues movement w/ Tribe Called Quest et all.

Are the kids/teens going to embrace this new type of hip hop fully? So far they have taken to Drake's music but not his style/persona but is that coming? Or do they prefer Soulja Boy, Gucci Mane and the many of the type who grace the airwaves and BET? Let's be real here. Hip Hop has always been marketed at the Junior High, High School, & College aged students and they call the shots on what's hot, what's not and how long it will last. It's not the 28 year olds in the club. If you are over 25 and bitchin about how much you hate new hip hop nowadays you have to realize that you may now be that old uncle who thinks all music made after 1979 sucks and lacks substance.

The barrier that may be preventing hip from changing drastically is that our young folks, in the information-overload age, are as ignorant as they have ever been and seem to believe everything they see and read on the internet and are attracted to the outrageous and rebellious.

Radio changed hip hop before when they stopped playing Mobb Deep, WuTang, and most street level hip hop in favor of nicer r&b stylings with singing, etc. Will they shift hip hop again by changing what they play or with the internet does it really matter what the radio or BET plays anymore?

Clipse feat. Cam'ron - "Popular Demand"

SEASON TWO

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